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Terms of Service

Last Updated: August 30, 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you, the client ("Client," "you"), and the specialist SEO agency operating as OnlySEO ("Agency," "we," "us," "our"). By engaging the Agency for any services as detailed in a Scope of Work, Service Agreement, or formal proposal ("Agreement"), you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree with these Terms, you must not procure our services.

2. Scope of SEO Services

The Agency provides a suite of high-end Search Engine Optimization services. The specific services, deliverables, and timelines for your project will be explicitly detailed in the Agreement. Our services include, but are not limited to:

  • Comprehensive SEO Audits: In-depth analysis of technical, on-page, and off-page factors affecting search performance.
  • Strategic Keyword Research & Analysis: Identification of high-value keywords based on search intent, competition, and business objectives.
  • On-Page SEO: Optimization of website structure, content, meta tags, internal linking, and user experience signals.
  • Technical SEO: Enhancement of site speed, mobile-friendliness, crawlability, indexability, schema markup, and other technical elements.
  • Content Strategy & Development: Creation and optimization of authoritative, high-quality content designed to rank and engage target audiences.
  • Off-Page SEO & Link Building: Strategic acquisition of high-quality, relevant backlinks to build domain authority and trust.
  • Local & E-commerce SEO: Specialized strategies for businesses targeting local customers or operating online stores.
  • Analytics & Performance Reporting: Ongoing monitoring, analysis, and detailed reporting of SEO campaign performance.

3. Fees and Payment

  • Project-Based Work: A non-refundable advance deposit of fifty percent (50%) of the total project fee is required before the commencement of any work. The remaining fifty percent (50%) is due upon project completion, prior to the final delivery of reports or assets.
  • Retainer Services: For ongoing monthly services, payment is due in full, in advance, at the beginning of each service month.
  • Late Payments: Invoices are due upon receipt. Payments delayed beyond seven (7) calendar days from the invoice date will incur a late fee of two percent (2%) per month on the outstanding balance, compounded monthly.
  • Non-Refundable: All fees paid are non-refundable once work has commenced. The Client is responsible for all applicable taxes.

4. Intellectual Property

Upon receipt of full and final payment, the Agency grants the Client full ownership of all specific, final, and tangible deliverables created for the Client, such as reports, written content, and strategic plans. Notwithstanding the foregoing, the Agency retains ownership of all its pre-existing intellectual property, including but not limited to its proprietary methodologies, tools, software, code, and general SEO strategies and techniques. The Client is granted a perpetual, non-exclusive license to use these underlying methodologies solely as they are embedded within the final deliverables. The Agency retains the right to use the project results for its portfolio and for marketing purposes.

5. Client Obligations

The Client agrees to provide timely: (a) access to necessary platforms such as website backend, analytics tools, and hosting accounts; (b) all required content, brand assets, and information ("Client Content"); and (c) feedback and approvals to ensure project milestones are met. The Client warrants that all Client Content provided does not infringe upon the intellectual property rights of any third party. Project delays caused by the Client's failure to meet these obligations may result in timeline adjustments and/or additional fees.

6. Disclaimer of Warranties

Important Notice Regarding SEO Outcomes:

All services are provided on an "as is" and "as available" basis. The Agency expressly disclaims all warranties, whether express or implied. SEO performance is subject to numerous external factors beyond our control, including search engine algorithm updates, competitor activities, and market shifts. Therefore, we do not and cannot guarantee any specific search engine rankings, traffic volumes, or revenue increases. Our services are based on industry best practices designed to improve your SEO potential, not to achieve a guaranteed outcome.

7. Limitation of Liability

Maximum Liability:

To the maximum extent permitted by law, the Agency's total aggregate liability to the Client for any and all claims, damages, or losses arising from this agreement shall be strictly limited to the total fees paid by the Client to the Agency during the three (3) months preceding the claim. The Agency shall not, under any circumstances, be liable for any indirect, incidental, consequential, special, or exemplary damages, including but not limited to loss of profits, data, or business opportunities, even if advised of the possibility of such damages.

8. Indemnification

The Client agrees to indemnify, defend, and hold harmless the Agency, its employees, and agents from and against any and all claims, liabilities, damages, and expenses (including reasonable legal fees) arising out of or related to: (a) the Client Content, including any claims of intellectual property infringement; (b) the Client's use of the services; or (c) the Client's breach of these Terms.

9. Termination

Either party may terminate a retainer agreement with thirty (30) days written notice. The Agency may terminate this agreement immediately for non-payment or a material breach of these Terms. Upon termination, the Client is liable to pay for all work completed up to the termination date at the standard agency rate. All deposits are non-refundable.

10. Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of India. Any dispute arising from this agreement shall first be addressed through good-faith negotiations. If unresolved, the dispute shall be subject to the exclusive jurisdiction of the competent courts in India.

11. General Provisions

Entire Agreement: These Terms, together with the specific Agreement, constitute the entire understanding between the parties. Modification: We reserve the right to modify these Terms. We will provide at least thirty (30) days' notice of significant changes. Your continued engagement of our services after this period constitutes acceptance of the new Terms. Contact: For any legal queries regarding these Terms, please contact us at [email protected].

Acceptance of Terms

By commissioning any service from OnlySEO, you confirm that you have read, understood, and agree to be legally bound by these Terms of Service. This ensures a transparent and professional partnership.

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